How to market an ecommerce store organically (with little spend)

What is the ultimate aim of an ecommerce website? The aim is to convert the traffic into sale. And among the many ways of bringing in quality traffic for higher conversion to sales, the most cost-effective strategy would be Content Marketing.

Content marketing on a budget

Have you heard of content marketing? Here is the best way to get started using content marketing. When someone is looking for a budget way of digital marketing then content marketing hits the bull’s eye powerfully. Do you know that a blog can even convert into a lot of sales in Amazon? If you are interested in content marketing, then one need to spend more time in reading articles to understand the different strategies and ways that are used to convert into sales. Then you need to try and produce high-quality contents and produce it keeping the customer in mind. This is a helpful way of generating interest in the mind of the customers without overly pushing the product benefits onto the customers 24*7. It is obvious that the people who come to read these articles are interested in the topic. Which means they are all genuine prospects that has a high potential of converting to sale.

When you are looking to create engaging content, there are two approaches that you can take:

If you want long-term content marketing success:

Firstly, you need to decide what type of content are you going to create, or which are the ones which you can create with your existing resources? It may be blogs, videos, images, infographics and maybe podcasting? Persons who read or view your posts should understand that you provide a lot of value in a single piece of content itself. This means that the content should speak for itself.

If you want some short-term content marketing success:

Then videos would be the ideal way and they are the most popular. Videos have more acceptance than most of other types of contents and have a higher chance of being remembered as compared to a blog, image or infographic. One should keep in mind that the videos created should be short and to the point. Ideally a video which is lesser than 30 secs would be the best bet. Interestingly displaying the story about your product or your brand through an interesting video delivers the message powerfully in the short term.

Contrary to the belief, videos can be created at a very low cost with the advent of online software which are easy to use. Even normal product images can be converted into interesting videos using this software. Facebook also allow creation of videos using various images for advertising on Facebook.

Another kind of content marketing that you might also want to look at is ‘User Generated’ content. In short, these are reviews, comments and other testimonials whether in written or videos form. Videos have a high trust value than any other forms of reviews. So if you have loyal customers or fans about your product, then make use of them! This means you can / make videos with them about the product and the benefits of it.

When doing any type of content marketing, it is also important that you popularize the content in various ways. As we are doing budget marketing, we can send emails to customers, influencers and prospects each time a new content is published.

Build a community first

You can make people engaged in the Facebook groups and on other platforms by publishing a post with a link to your content. You could also host live webinars, or ‘Facebook Live’ videos, to give a live demonstration about your products. Building such a community doesn’t have to cost a lot of money.

There are three types of influencers that you’ll want to get the attention of:

Bloggers

YouTubers

Instagram Users.

You can find bloggers who are related to your product or find YouTube influencers who deals in topics related to your e-commerce store. Some of them may request for payment while the others would be free. If you want to find Instagram influencers, use the search string ‘“inurl:Instagram.com “Your Keyword”. You then need to go through these accounts and see whether it is a suitable and contact them.

Conclusion Marketing an e-commerce store while on a budget, is surely a challenging task. But organic marketing strategies like content marketing helps promote your product on a budget. Combined with email marketing and organic Social Media Marketing, content marketing will help you in bringing in quality traffic to your website and also help convert them into sales better.

Categorised in: blog, featured-blog