Faster Results and Better ROI with PPC Advertising
PPC or Pay Per Click is one of the tools you can use to promote a business in the online. Through PPC advertising, you run your ads and you pay when someone clicks on your ad.
There are many Pay Per Click platforms you can use but the most known are Google Ads and Bing Ads.
You can show your ads when people search for something – ads shown next to the search results.
Or you can show ads when people are browsing the net, ready a website, news, blogs or watching a video on the YouTube.
Why should you do PPC advertising?
Queries with high purchase intent on Google AdWords get 65% of the clicks.
PPC visitors are 50% more likely to purchase something than organic visitors.
41% of clicks go to the top three paid ads in search results.
63% of online searches are Google searches.
Google AdWords reaches 80% of global internet users.
In 2019, the average number of Google searches is over 191 billion per month.
Paid search can raise brand awareness by up to 80%.
Benefits of PPC advertising
Fast Results – With a good website up and running you can create a Google Ads account quickly, setup your ads and run them on the 2 different Google networks and start getting traffic.
Measurable results – Anything related to a ppc campaign from costs, profits, views, clicks, visits and many more are measurable. There are many reports and KPIs that will help you monitor all the information you need and analyse the data that is essential to marketing departments and CEOs.
Need not depend on Google Algorithmic changes – The best thing about PPC is that once you create profitable campaigns you don’t need to worry about the changes Google would be doing to their ranking algorithms and therefore the SEO rankings.
Reach the right audience – When running a PPC campaign you choose where and when your ads will appear based on a number of factors:
- On the keywords people are searching for your product or service,
- Location
- Language
- Demographic
- Interest
- In-Market
- Affinity
- People who have already interacted with your website
- Time, date and day
- Device etc.
Best to reach local customers – PPC is highly effective for local search. People searching using their mobiles for products or services in their area can see your ads, click on them and get instructions on how to reach your store.
Control on budget – With PPC there are no budget restrictions. You can choose how much to pay for a click and how much money to spend for an ad or campaign. You can measure these ROI exactly and keep finetuning the campaign for better and better results.
Detailed measuring and Reporting Tools – PPC platforms like Google Ads and Bing Ads provide you with excellent tools you need to run your campaigns, analyze your data and generate reports. These can be accessed anywhere which provides valuable inputs to the decision maker and therefore better profitability of the campaign.
For a detailed discussion on How To Implement PPC to your business effectively, please contact me [email protected] or on +91 9930353996.
Source
Credits
Live Internet Stats
99firms
Reliablesoft
Monetize Pro
Disruptive Advertising
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